OUR JOURNEY

Long-term vision, immediate impact

CUWLA was founded in 2020 to create a supportive and safe network for women CEOs to address the unique challenges faced by smaller credit unions

FROM VISION TO VITAL

From the smallest acorns...

The idea for CUWLA originated in early 2019 when Lily Newfarmer, president and CEO of Tarrant County’s FCU, met with leaders of TruStage and America’s Credit Unions to explore how those two organizations could support the formation of this type of alliance. After validating the viability of such a network, the group began connecting with women CEOs of smaller credit unions to seek their input.

In total, thirteen leaders were selected to launch CUWLA, oversee its development, and ensure the long-term sustainability of smaller credit unions. It now boasts over 300 members.

CUWLA members at the 2025 Connect event.

DEFINING THE future of the credit union system

A brief HERstory of the Credit Union Womens Leadership Alliance

Feb. 2019

The idea of creating an alliance for the women who primarily run smaller credit unions is first discussed.

1

Aug. 2019

The process begins to select the women leaders who had the vision, drive and, ultimately, capacity to support the launch of CUWLA.

2

Mar. 2020

While the world was in lockdown, CUWLA was officially "formed". Work continued through they year to develop bylaws, governance, and the structure that would later become CUWLA.

3

Mar. 2021

CUWLA officially launched at the 2021 virtual Governmental Affairs Conference.

Sept. 2023

First in-person event, CUWLA Connect, is held, bringing together 60+ women CEOs from across the system.

Jan. 2024

CUWLA breaks 250 members.

Jun. 2024

CUWLA expands membership eligibility to women running credit unions of up to $500M in assets.

Sept. 2025

CUWLA Connect hosted for the third year, this time in Savannah GA. More than 150 credit union leaders attend.

Oct. 2025

CUWLA Rise is launched; a new membership tier to support the development of the next-generation of women CEOs.

"What I love the most about being a member of CUWLA is how women are walking alongside other women, helping them be successful. The level of collaboration and sharing of information and solutions is incredible. CUWLA’s structure makes it a fun and safe place for sharing. Everyone benefits more when women are lifted."
Theresa Trimble
CEO, FRB Federal Credit Union